Books by Adrian Payne
Total count: 20
The essence of services marketingPrentice Hall1993-01-01
Relationship MarketingBringing Quality, Customer Service and Marketing Together (Cim Professional Development Series)Butterworth-Heinemann1993-02-01
Marketing relacionalIntegrando la calidad, el servicio al cliente y el markertingEdiciones Díaz de Santos, S.A.1994-09-03
Marketing relacionalIntegrando la calidad, el servicio al cliente y el markertingEdiciones Díaz de Santos, S.A.1994-09-03
Advances in Relationship Marketing (Cranfield Management Series)Cassell Academic1995-08-01
Relationship MarketingStrategy and Implementation (The Chartered Institute of Marketing series)Butterworth-Heinemann1999-05-24
Handbuch Relationship Marketing. Konzeption und erfolgreiche Umsetzung.Vahlen1999-06-01
Creating A Company for CustomersHow to Build and Lead a Market Driven Organization1st editionFinancial Times Prentice Hall2001-04-01
Relationship MarketingCreating Stakeholder Value (Chartered Institute of Marketing)2nd editionButterworth-Heinemann2001-05-21
Customer Relationship ManagementPerspectives from the Market PlaceButterworth-Heinemann2002-12-04
Handbook of CRMachieving excellence in customer management1st ed.Elsevier Butterworth-Heinemann2006-01-01