Relationship Marketing
Creating Stakeholder Value (Chartered Institute of Marketing)
2nd edition
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Publication
2001-05-21 - Butterworth-Heinemann
Language
English
Word Count
66,000 words, Guess
Page Count
264 pages
Physical Format
Paperback
Identifiers
- Internet Archiverelationshipmark00chri
- ISBN-100750648392
- ISBN-139780750648394
- Goodreads1506800
- LibraryThing1738005
and 1 more
- Open LibraryOL7972160M
First Sentence
The widespread adoption of the marketing concept by organisations is a relatively recent event.
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