Simon Knox

Identifiers

Open LibraryOL2825909A

Top Subjects

Customer services (2)
Business / Economics / Finance (2)
Marketing - General (2)
Customer loyalty (1)
Brand name products -- Management (1)
Marketing -- Management (1)
Brand name products -- Valuation -- Management (1)

Books by Simon Knox

Total count: 8

Consumer involvement with grocery brandsan empirical study of the factors influencing choice

Cranfield School of Management1992-01-01
Re-engineering the brand

Cranfield School of Management1994-01-01
Empirical developments in the measurement of involvement, brand loyalty and their structural relationships in grocery markets

Cranfield School of Management1994-01-01
New empirical developments on brand loyaltyimplications for segmentation strategy and equity

Cranfield School of Management1995-01-01
Competing on valuebridging the gap between brand and customer value

Financial Times Pitman Pub.1998-01-01
Cranfield Research Report Business Case for Customer Relationship Management ("Financial Times")

Financial Times Prentice Hall2000-06-27
Creating A Company for CustomersHow to Build and Lead a Market Driven Organization1st edition

Financial Times Prentice Hall2001-04-01
Customer Relationship ManagementPerspectives from the Market Place

Butterworth-Heinemann2002-12-04