New empirical developments on brand loyalty
implications for segmentation strategy and equity
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Author
Contributions
- Walker, David. - Contributor
- Cranfield School of Management. - Contributor
Publication
1995 - Cranfield School of Management, Cranfield, United Kingdom
Language
English
Word Count
3,500 words, Guess
Page Count
14 pages
Identifiers
- ISBN-101859050824
- ISBN-139781859050828
- OCLC Control Number48441521
- Open LibraryOL22202060M
Subjects
Series Statement
- Working paper / Cranfield School of management -- 21/95
- Working paper -- 21/95.
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