Empirical developments in the measurement of involvement, brand loyalty and their structural relationships in grocery markets
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Author
Contributions
- Walker, David. - Contributor
- Cranfield School ofManagement. - Contributor
Publication
1994 - Cranfield School of Management, Cranfield, United Kingdom
Language
English
Word Count
5,500 words, Guess
Page Count
22 pages
Identifiers
- ISBN-101859050727
- ISBN-139781859050729
- OCLC Control Number60272198
- Open LibraryOL16686967M
Subjects
Series Statement
- Cranfield School of Management Working Paper -- 12/95
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