Alain Bultez
Identifiers
- Open LibraryOL5409185A
Top Subjects
- Sales promotion (2)
- Retail trade (2)
- Brand choice -- Econometric models (2)
- Display of merchandise -- Econometric models (2)
- Display of merchandise (1)
- Advertisement, Point of sale (1)
- Advertising -- Effective frequency (1)
Books by Alain Bultez
Total count: 8
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SH.A.R.P.shelf allocation for retailers' profitEuropean Institute For Advanced Studies in Management1987-01-01
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When does lag structure really matter ... indeed?European Institute For Advanced Studies in Management1987-01-01
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Robustness of models of sales response to advertisinga purely academic issueEuropean Institute For Advanced Studies in Management1988-01-01
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Clarifying SHARP misconceptions of space allocation objectivesEuropeanInstitute For Advanced Studies in Management1989-01-01
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Space management support systemsfrom SH.A.R.P. to M.E.S.s?European Institute For Advanced Studies in Management1989-01-01
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Recherche doctorale en managementl'eden?European Institute For Advanced Studies in Management1990-01-01
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Retail Outlet LocationA Model of the Distribution Network Aggregate PerformanceCreative Media Partners, LLC2018-01-01
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Optimal Competitive Marketing Behavior in OligopolyCreative Media Partners, LLC2018-01-01