Author

Contributions

  • Naert, Philippe. - Contributor
  • European Institute for Advanced Studies in Management. - Contributor

Publication

1987 - European Institute For Advanced Studies in Management, Brussels, Belgium

Language

English

Word Count

4,500 words, Guess

Page Count

18 pages

Identifiers

Subjects

Topics

AdvertisingEffective frequencyAdvertising -- Effective frequency

Series Statement

  • Working papers (European Institute For Advanced Studies in Management) -- no.87-10

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