Effective frequency

Repetition effects over the years: an anthology of classic articles

edited by C. Samuel Craig, Brian Sternthal.

Advertising reach and frequency: maximizing advertising results through effective frequency

Colin McDonald.

Effective business-to-business frequency: new management perspectives from the research literature

Stanton G. Cort, David R. Lambert, Paula L. Garret.

Assessing when increased media weight helps sales of real-world brands

Deborah J. MacInnis, Ambar G. Rao, and Allen M. Weiss

Effective frequency: the state of the art, current media applications, next steps from ARF : transcript proceedings

an Advertising Research Foundation Key Issues Workshop, New York Hilton, June 4, 1982.

Transcript proceedings: advertising research, optimizing its effectiveness within the firm : an Advertising Research Foundation Key Issues Workshop, New York Hilton, November 23, 1982.

Advertising Research Foundation Key Issues Workshop (1982 New York, N.Y.)

When does lag structure really matter ... indeed?

Alain Bultez and Philippe Naert.

Effective Frequency

Michael J. Naples

Transcript proceedings: sharing opportunities and challenges around the world : ARF Sixth Annual Global Media Research Workshop, the Waldorf-Astoria, May 18-19, 1995.

Advertising Research Foundation Global Media Research Workshop (6th 1995 New York, N.Y.)

To Vary or Not? The Effects of Ad Variation on the Web

S., Shyam Sundar, Sang, Yeal Lee