Publication

1995 - Advertising Research Foundation, New York, New York (State)

Language

English

Word Count

96,750 words, Guess

Page Count

387 pages

Identifiers

Alternate Titles

  • Sharing opportunities and challenges around the world
  • ARF sixth annual global media research workshop

Subjects

Topics

ResearchCongressesMass mediaAdvertisingTelevision viewersEffective frequencyInteractive multimedia

Genres

  • Congresses

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