Advertising reach and frequency
maximizing advertising results through effective frequency
2nd ed.
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Author
Publication
1996 - NTC Business Books, Lincolnwood, Ill., USA, Illinois
Language
English
Word Count
39,250 words, Guess
Page Count
157 pages
Identifiers
- Open LibraryOL786312M
- ISBN-100844235067
- OCLC Control Number32591101
- OCLC Control Numberadvertisingreach0000mcdo
- Library of Congress Control Number95018555
and 2 more
- Goodreads4899725
- LibraryThing483196
Classifications
- DDC659.1
- LCCHF5827 .M19 1996
Description
This expanded edition of the classic study of the subject provides leading-edge discussion and analysis of advertising reach and frequency and their effects, with authoritative discussion of the new evidence published since the first edition. Advertising Reach and Frequency: Maximizing Advertising Results Through Effective Frequency corrects misconceptions and provides practical guidance for more effective thinking about how to use media.
Subjects
Topics
Other Editions
- Advertising reach and frequency
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