Books by Colin McDonald
Total count: 6
How Advertising WorksA Review of Current ThinkingFirst editionThe Advertising Association - NTC Publications Ltd.1992-08-01
Advertising Reach and FrequencyMaximizing Advertising Results Through Effective Frequency2nd editionNTC Business Books1995-11-01
Sampling the UniverseThe Growth, Development and Influence of Market Research in Britain Since 1945NTC Publications1996-11-05
Tracking Advertising and Monitoring BrandsWorld Advertising Research Center2000-07-01
Is your advertising working?a guide to evaluating campaign performance[Rev. ed.]WARC2003-01-01