Effective business-to-business frequency
new management perspectives from the research literature
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Author
Contributions
- Lambert, David R. - Contributor
- Garret, Paula L. - Contributor
Publication
1983 - Advertising Research Foundation, New York, NY (3 E. 54th St., New York 10022-3180), New York (State)
Language
English
Word Count
37,000 words, Guess
Page Count
148 pages
Identifiers
- Open LibraryOL2649085M
- OCLC Control Number13642953
- Library of Congress Control Number85229890
Classifications
- DDC659.1/11
- LCCHF5823 .C5975 1983
Subjects
Topics
Other Editions
- Effective business-to-business frequency: new management perspectives from the research literature
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