Assessing when increased media weight helps sales of real-world brands
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Author
Contributions
- Rao, Ambar G. - Contributor
- Weiss, Allen M. - Contributor
Publication
2002 - Marketing Science Institute, Cambridge, MA (1000 Massachusetts Avenue, Cambridge 02138), Massachusetts
Language
English
Word Count
11,000 words, Guess
Page Count
44 pages
Identifiers
- OCLC Control Number50016060
- Open LibraryOL49910365M
Classifications
- LCCHF5822 .M317 2002
Series Statement
- Report -- no. 02-104
- Report (Marketing Science Institute) -- no. 02-104
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