Deborah J. MacInnis

Identifiers

Open LibraryOL4238043A

Top Subjects

Psychological aspects (2)
Advertising (2)
Marketing (2)
Commerce (2)
Human information processing (1)
Advertising campaigns (1)
Effective frequency (1)

Books by Deborah J. MacInnis

Total count: 11

Enhancing the managerial relevance of information-processing theory in an advertising context

Marketing Science Institute1990-01-01
Information processing from advertisementstoward an integrative framework

Marketing Science Institute1990-01-01
Assessing when increased media weight helps sales of real-world brands

Marketing Science Institute2002-01-01
Handbook of Brand Relationships

Taylor & Francis Group2009-01-01
Consumer Behavior

Cengage South-Western2012-01-01
Comportamiento Del Consumidor

CENGAGE Learning2014-01-01
Brand AdmirationBuilding a Business People Love

Wiley & Sons, Incorporated, John2016-01-01
BundleConsumer Behavior, Loose-Leaf Version, 7th + Essentials of Marketing Research, 6th + MindTap Marketing, 1 Term Printed Access Card for Hoyer/MacInnis/Pieters/Close-Scheinbaum's Consumer Behavior, 7th

Cengage Learning2017-01-01
Consumer Behavior, Loose-Leaf Version

South-Western College Pub2017-01-01
Consumer Behaviour

Cengage Learning Australia2020-01-01
Brand Benefits PlaybookWhy Customers Aren't Buying What You're Selling--And What to Do about It

BenBella Books2024-01-01