Contributions

  • MacInnis, Deborah J. - Contributor
  • Park, C. Whan. - Contributor
  • Priester, Joseph R., 1960- - Contributor

Publication

2009 - M.E. Sharpe, Armonk, NY, New York (State)

Language

English

Word Count

106,000 words, Guess

Page Count

424 pages

Identifiers

  • Internet Archiveisbn_9780765623577
  • ISBN-139780765623577
  • ISBN-100765623579
  • Goodreads6749429
  • LibraryThing8919529
and 5 more

Classifications

  • DDC658.8/27
  • LCCHF5415.55 .H357 2009
  • LCCHF5415.55.H357 2009
and 1 more
  • LCCHF5415.55 .H36 2015

Subjects

Other Editions

  • Handbook of brand relationshipsM.E. Sharpe2009-01-01

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