C. Whan Park

Identifiers

Open LibraryOL1190726A

Top Subjects

Marketing (3)
Consumer behavior (2)
Marketing -- Management. (1)
Consumers' preferences (1)
Psychological aspects (1)
Brand loyalty (1)
Customer relations (1)

Books by C. Whan Park

Total count: 7

Mediating Roles of Trail and Learning Stage on the Outcomes of Consumer Involvement (Report No. 84-110)

Marketing Science Inst1984-12-01
Marketing management

Dryden Press1987-01-01
Choosing what I want versus rejecting what I don't wantan application of decision framing to product option choice decisions

Marketing Science Institute1999-01-01
Brand AttachmentConstructs, Consequences and Causes

Now Publishers2008-01-01
Handbook of Brand Relationships

Taylor & Francis Group2009-01-01
Brand Meaning Management

Emerald Publishing Limited2015-01-01
Brand AdmirationBuilding a Business People Love

Wiley & Sons, Incorporated, John2016-01-01