Enhancing the managerial relevance of information-processing theory in an advertising context
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Author
Contributions
- Jaworski, Bernard J. - Contributor
Publication
1990 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Word Count
0 words, Guess
Page Count
0 pages
Identifiers
- OCLC Control Number21458481
- Open LibraryOL52872173M
Subjects
Series Statement
- Report -- no. 90-104
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