Valarie A Zeithaml

Identifiers

Open LibraryOL4588426A

Top Subjects

Customer services (2)
Consumers -- Research (1)
Pricing -- Marketing research (1)
Marketing research (1)
Marketing (1)
Service industries -- Marketing (1)
Customer relations -- Management (1)

Books by Valarie A Zeithaml

Total count: 4

Defining and relating price, perceived quality, and perceived value

Marketing Science Institute1987-01-01
The nature and determinants of customer expectations of service

Marketing Science Institute1991-01-01
Services marketingintegrating customer focus across the firm2nd ed

Irwin/McGraw-Hill2000-01-01
A conceptual framework for understanding e-service qualityimplications for future research and managerial practice

Marketing Science Institute2000-01-01