Services marketing
integrating customer focus across the firm
2nd ed
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Contributions
- Bitner, Mary Jo - Contributor
Publication
2000 - Irwin/McGraw-Hill, Boston, Massachusetts
Language
English
Word Count
155,000 words, Guess
Page Count
620 pages
Identifiers
- Internet Archiveservicesmarketin0000zeit
- ISBN-100072312211
- ISBN-139780072312218
- LibraryThing518353
- Goodreads6318815
and 3 more
- Library of Congress Control Number99029464
- Better World Books9780072312218
- Open LibraryOL16976114M
Classifications
- LCCHD9980.5 .Z45 2000
- LCCHD9980.5.Z45 2000
Subjects
Other Editions
- Services marketing: integrating customer focus across the firm
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