Service Management and Marketing
Managing the Service Profit Logic
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Identifiers
- Open LibraryOL33963776M
- ISBN-139781119159865
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Topics
GeneralServicesMarketingManagementDienstleistungDienstensectorCustomer serviceKlantgerichtheidCustomer servicesService industriesBusiness/EconomicsCustomer relationsMarketing - GeneralMarketingmanagementBusiness & EconomicsMarketing, managementDienstleistungssektorDienstleistungsbetriebService à la clientèleSales & Selling - GeneralSales & Selling - ManagementBusiness / Economics / FinanceService industries, managementManagement & management techniquesBusiness & Economics / Sales & SellingBusiness & economics -> marketing -> principles of marketing
Other Editions
- Service Management and Marketing: Managing the Service Profit Logic
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