Topic
Dienstensector
51 books
Service Management and Marketing: Managing the Service Profit Logic
Christian Grönroos
Services marketing: an Asia-pacific perspective
Christopher Lovelock, Paul G. Patterson, Rhett H. Walker.
Services marketing: integrating customer focus across the firm
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
Principles of services marketing
Adrian Palmer.
Service management: operations, strategy, and information technology
James A. Fitzsimmons, Mona J. Fitzsimmons.
Marketing Professional Services: Practical Approaches to Practice Development
Patrick Forsyth
Services marketing: integrating customer focus across the firm
Valarie A. Zeithaml, Mary Jo Bitner
Selling the Invisible
Harry Beckwith
Successful Service Operations Management with CD-ROM
Madeleine Pullman, Kathryn H. King-Metters, Richard Metters, Richard D. Metters
Services Management: An Integrated Approach
R. van Dierdonck, Bart van Looy
Showing 10 of 51 books