Selling the Invisible
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Author
Publication
2001 - Grand Central Publishing, New York, New York (State)
Language
English
Word Count
0 words, Guess
Page Count
0 pages
Physical Format
Electronic resource
Identifiers
- ISBN-139780759562257
- ISBN-139780759521520
- ISBN-100759562253
- ISBN-100759521522
- OverDrive05E15902-95C0-4345-A48B-616A18D7CCD3
and 3 more
- Better World Books9780759562257
- Better World Books9780759521520
- Open LibraryOL24257381M
Description
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.
Other Editions
- Selling the Invisible
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