V. Kasturi Rangan

Identifiers

Open LibraryOL582430A

Top Subjects

Marketing (3)
Mathematical models (2)
Marketing channels (2)
Management (2)
Business/Economics (2)
Sales & marketing (2)
Sales management (1)

Books by V. Kasturi Rangan

Total count: 11

CHANSELORa decision model for distribution channel selection

Division of Research, Graduate School of Business Administration, Harvard University1983-01-01
DESIGNERa decision model for intermediary selection

Division of Research, Graduate School of Business Administration, Harvard University1984-01-01
Managing account relationshipsa model and an application

Division of Research, Harvard Business School1986-01-01
Business Marketing StrategyCases, Concepts and Applications (Hardcover)

Richard D Irwin1994-12-31
Voice and advocacymarketing's role in addressing the poor as customers

Division of Research, Harvard Business School2001-01-01
Problems and Cases in Healthcare Marketing1 edition

McGraw-Hill/Irwin2004-01-08
Marketing Management Text and Cases

McGraw-Hill/Irwin2004-04-23
Transforming your go-to-market strategythe three disciplines of channel management

Harvard Business School Pub.2006-01-01
The future of social enterprise

Harvard Business School2008-01-01
John C. Whiteheada Harvard Business School tribute

Harvard Business School2009-01-01
Expanding pay for success to support collective impact interventions

2016-01-01