Marketing management
text and cases
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Contributions
- Quelch, John A. - Contributor
- Rangan, V. Kasturi. - Contributor
Publication
2005 - McGraw-Hill/Irwin, New York, N.Y, United States
Language
English
Word Count
203,000 words, Guess
Page Count
812 pages
Identifiers
- Open LibraryOL22067275M
- ISBN-100072967625
- OCLC Control Number54065427
- OCLC Control Numbermarketingmanagem0000lalr
- Library of Congress Control Number2004042585
and 2 more
- Goodreads1443045
- LibraryThing2868569
Classifications
- DDC658.8
- LCCHF5415.13
Subjects
Genres
- Case studies.
Series Statement
- McGraw-Hill/Irwin series in marketing
Other Editions
- Marketing management
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