Books by Terence A. Shimp
Total count: 15
Promotion management and marketing communicationsDryden Press1986-01-01
Advertising, promotion, and supplemental aspects of integrated marketing communications4th ed.Dryden Press1997-01-01
Advertising, Promotion and Supplemental Aspects of IMC5th editionDryden Press1999-08-02
MarketingBest Practices2nd editionSouth-Western Educational Publishing2002-07-09
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications7 editionSouth-Western College Pub2006-01-20
Advertising, promotion, and other aspects of integrated marketing communications8th ed.South-Western Cengage Learning2010-01-01
Integrated Marketing Communication in Advertising and PromotionMcGraw-Hil1 Irwin2010-10-19