Advertising, promotion, and other aspects of integrated marketing communications
8th ed.
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Author
Publication
2010 - South-Western Cengage Learning, Mason, Ohio, Ohio
Language
English
Word Count
167,000 words, Guess
Page Count
668 pages
Identifiers
- Open LibraryOL25552692M
- ISBN-139780324593600
- ISBN-100324593600
- OCLC Control Number316886923
- Library of Congress Control Number2008939395
Classifications
- DDC658.82
- LCCHF5415.123 .S54 2010
Description
This text fully integrates all aspects of marketing communication, providing a thorough treatment of sales promotion, point of purchase communications and advertising media selection.
Subjects
Topics
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