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LA PRINCESA ENJOGASSADA

Babette Cole

Advertising: principles & practice

William Wells, Sandra Moriarty, John Burnett.

Advertising procedure

[by] Otto Kleppner, with the collaboration of Stephen A. Greyser.

Advertising and anthropology: ethnographic practice and cultural perspectives

Timothy de Waal Malefyt, Robert J. Morais

Advertising, the uneasy persuasion: its dubious impact on American society

Michael Schudson.

The Commercialization of American Culture: New Advertising, Control and Democracy

Matthew P. McAllister

The Age of Addiction: How Bad Habits Became Big Business

David T. Courtwright

Advertising as communication

Gillian Dyer.

Satisfaction guaranteed: the making of the American mass market

Susan Strasser.

The language of advertising: written texts

Angela Goddard.