Publication

1995-11-02 - Sage Publications, Inc

Language

English

Word Count

73,000 words, Guess

Page Count

292 pages

Physical Format

Paperback

Identifiers

and 5 more

Classifications

  • LCCHF5813.U6M327 1996
  • LCCHF5813.U6 M327 1996
  • DDC659.1/042

First Sentence

IF you were an advertising executive in charge of a new advertising campaign for a new product-say a new hair spray product called "Stick 'EmUp"-you of course would want the advertising campaign to be as successful as possible.

Subjects

Other Editions

  • The Commercialization of American Culture: New Advertising, Control and DemocracyPaperbackSage Publications, Inc1995-11-02

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