Books by Evert Gummesson
Total count: 7
Total relationship marketingmarketing strategy moving from the 4Ps - product, price, promotion, place - og a traditional marketing management to the 30 Rs - the 30 relationships - of a new marketing paradigm incorporating service-dominant logic, B2C, B2B, C2C, CRM, many-to-many marketing, and the value-creating network society3. ed.Butterworth-Heinemann2008-01-01
Total Relationship Marketing RenewedRoutledge2018-01-12