Total relationship marketing
marketing strategy moving from the 4Ps - product, price, promotion, place - og a traditional marketing management to the 30 Rs - the 30 relationships - of a new marketing paradigm incorporating service-dominant logic, B2C, B2B, C2C, CRM, many-to-many marketing, and the value-creating network society
3. ed.
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Word Count
94,000 words, Guess
Page Count
376 pages
Identifiers
- Open LibraryOL25557618M
- ISBN-139780750686334
- ISBN-100750686332
- OCLC Control Number476217988
- OCLC Control Number702356464
Classifications
- LCCHF5415.55
- LCCHF5415.55 .G86 2008eb
Subjects
Other Editions
- Total relationship marketing: marketing strategy moving from the 4Ps - product, price, promotion, place - og a traditional marketing management to the 30 Rs - the 30 relationships - of a new marketing paradigm incorporating service-dominant logic, B2C, B2B, C2C, CRM, many-to-many marketing, and the value-creating network society
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