Advertising Research Foundation
Identifiers
- Open LibraryOL5347153A
Top Subjects
- Electronic measurements (1)
- Television audiences -- New York (1)
- Advertising copy -- Bibliography (1)
- Advertising -- Research -- Bibliography (1)
- Marketing research -- Directories (1)
- Advertising -- Research -- Directories (1)
- Advertising -- Bibliography (1)
Books by Advertising Research Foundation
Total count: 5
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Electronic test in-home TV viewing among those families who fail to respond to the doorbell[report]1968-01-01
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Copy testingan annotated bibliography, 1960-1972.1972-01-01
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Guide to advertising research services.1972-01-01
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Measuring payoutan annotated bibliography on the dollar effectiveness of advertising.1973-01-01
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Audited service, 1973 Target Group Indexaudited areas, 1. sample design and execution, 2. projection and reweighting proceduresThe Foundation1974-01-01