Measuring payout
an annotated bibliography on the dollar effectiveness of advertising.
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Contributions
- Advertising Research Foundation. - Contributor
Publication
1973 - , New York
Language
English
Word Count
9,750 words, Guess
Page Count
39 pages
Identifiers
- Open LibraryOL18993480M
- OCLC Control Number606999
Classifications
- LCCZ7164 C81 A35 1973
Subjects
Topics
Series Statement
- Bibliography series
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