Sanjit Sengupta

Identifiers

Open LibraryOL2652721A

Top Subjects

New products -- Marketing (2)
New products (1)
High technology -- Marketing (1)
High technology industries (1)
Marketing (1)

Books by Sanjit Sengupta

Total count: 4

To ally or not to ally?an exploratory study of participation options in complementary product strategy : commentary

Marketing Science Institute1994-01-01
Payoffs from participating in complementary product strategies

Marketing Science Institute1995-01-01
Marketing of High-Technology Products and Innovations

Pearson Education, Limited2003-01-01
Marketing of High-Technology Products and Innovations (2nd Edition)

Prentice Hall2004-06-30