Michael John Baker
Identifiers
- Open LibraryOL301408A
Top Subjects
- Marketing (5)
- New products (3)
- Technological innovations (2)
- Diffusion of innovations (2)
- Product management (2)
- Marketing -- Dictionaries (2)
- Advertising -- Dictionaries (2)
Books by Michael John Baker
Total count: 20
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Receptivity to innovationits relationship to the marketing of new industrial productsMarketing Science Institute1970-01-01
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Marketing: an introductory textMacmillan1971-01-01
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The adoption of industrial productsan exploration of the influence of "management attitudes" on acceptance of two industrial innovationsMarketing Science Institute1971-01-01
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Marketingan introductory text2nd ed.Macmillan1974-01-01
Marketing new industrial productsMacmillan1975-01-01
Product policy and managementMacmillan1976-01-01-
The market for winter sports facilities in ScotlandResearch and Planning Division, Scottish Tourist Board1976-01-01
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Industrial innovationtechnology, policy, diffusionMacmillan Press1979-01-01
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Marketingtheory and practice2nd ed.Macmillan1983-01-01
Macmillan dictionary of marketing & advertisingNichols Pub. Co.1984-01-01
Marketing and competitive successP. Allan1989-01-01
Dictionary of marketing & advertising2nd ed.Nichols Pub.1990-01-01
Product Management/MarketingPrentice Hall1996-12-01-
Marketing Introductory Text5Rev Ed editionPalgrave Macmillan1997-04-01
The IEBM encyclopedia of marketing1st ed.International Thomson Business1999-01-01-
Marketing's DomainEmerald Publishing Limited2002-01-01
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Marketing strategy and management4th ed.Palgrave Macmillan2007-01-01
Marketing strategy and management4th ed.Palgrave Macmillan2007-01-01
Business and management researchhow to complete your research project successfully2nd ed.Westburn2008-01-01
Marketing theorya student text2nd ed.SAGE2010-01-01