Publication

2007 - Palgrave Macmillan, Baskingstoke, Hampshire, England

Language

English

Word Count

144,250 words, Guess

Page Count

577 pages

Identifiers

Classifications

  • DDC658.8
  • LCCHF5415.13 .B353 2007

Description

'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.

Subjects

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