Peter N. Golder
Identifiers
- Open LibraryOL2636179A
Top Subjects
- New products, management (1)
Books by Peter N. Golder
Total count: 4
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Do pioneers really have long-term advantages?A historical analysisMarketing Science Institute1992-01-01
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Will it ever fly?modeling the takeoff of really new consumer durablesMarketing Science Institute1997-01-01
Will & VisionHow Latecomers Grow to Dominate MarketsMcGraw-Hill2001-09-06-
Handbook of Research on New Product DevelopmentElgar Publishing Limited, Edward2018-01-01