Will it ever fly?
modeling the takeoff of really new consumer durables
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Author
Contributions
- Marketing Science Institute - Contributor
- Tellis, Gerard J., 1950- - Contributor
Publication
1997 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Word Count
0 words, Guess
Page Count
0 pages
Identifiers
- OCLC Control Number38989360
- Open LibraryOL52380294M
Subjects
Series Statement
- Report -- no. 97-127
Other Editions
- Will it ever fly?: modeling the takeoff of really new consumer durables
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