Contributions

  • Marketing Science Institute - Contributor
  • Tellis, Gerard J., 1950- - Contributor

Publication

1997 - Marketing Science Institute, Cambridge, Mass, Massachusetts

Language

English

Word Count

0 words, Guess

Page Count

0 pages

Identifiers

Subjects

Series Statement

  • Report -- no. 97-127

Other Editions

  • Will it ever fly?: modeling the takeoff of really new consumer durablesMarketing Science Institute1997-01-01

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