Robert D. Buzzell

Books by Robert D. Buzzell

Total count: 31

• Value added by industrial distributors and their productivity.

  Bureau of Business Research, College of Commerce and Administration, Ohio State University1959-01-01
• Operating results of food chains in 1961

  Harvard University. Graduate School of Business Administration. Division of Research1962-01-01
• Competitive preference and sales effectivenessa statistical analysis of the relationship between Schwerin test scores and changes in market share for tested brands

  Schwerin Research Corp.1964-01-01
• Mathematical models and marketing management

  Division of Research, Graduate School of Business Administration, Harvard University1964-01-01
• Product profitability measurement and merchandising decisions.

  Division of Research, Graduate School of Business Administration, Harvard University1965-01-01
• Product profitiability measurement and merchandising decisionsa pilot study in retail food stores

  Division of Research, Graduate School of Business Administration, Harvard University1965-01-01
• Product innovation, the product life cycle, and competitive behavior in selected food processing industries, 1947-1964

  Arthur D. Little, Inc.1966-01-01
• Denver-Chicago Trucking Company, inc.analysis of proposed new routes

  Transportation Center at Northwestern University1966-01-01
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  Product innovation in food processing, 1954-1964

  Division of Research, Graduate School of Business Administration, Harvard University1967-01-01
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  Marketing research and information systemstext and cases

  McGraw-Hill1969-01-01
• Marketing research and information systemstext and cases

  McGraw-Hill1969-01-01
• Market Research Information Systems

  McGraw-Hill Education1969-11-01
• How can research contribute to improved "marketing" in non-business organizations?

  Marketing Science Institute1970-01-01
• Automobile advertising expenditures and sales during the 1970 GM strike

  Marketing Science Institute1971-01-01
• The role of advertising in the marketing mix

  Marketing Science Institute1971-01-01
• Marketing and economic performancemeaning and measurement

  Marketing Science Institute1972-01-01
• Marketing and marketing educationpartners or parasites?

  Marketing Science Institute1972-01-01
• Marketing

  McGraw-Hill Education1972-05-01
• Market share, profitability and business strategy

  Marketing Science Institute1974-01-01
• Marketing costs in industrial businessesa study of variations in manufacturers' marketing expenditures and the relationship between changes in advertising and promotion expenditure and changes in market share

  Marketing Science Institute1976-01-01
and 11 more