Robert D. Buzzell
Born 1933-01-01
Identifiers
- Open LibraryOL1069159A
Top Subjects
- Marketing (10)
- Marketing research (6)
- Business planning (3)
- Marketing -- Mathematical models (2)
- Product management (2)
- Management information systems (2)
- Marketing -- Management (2)
Books by Robert D. Buzzell
Total count: 31
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Value added by industrial distributors and their productivity.Bureau of Business Research, College of Commerce and Administration, Ohio State University1959-01-01
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Operating results of food chains in 1961Harvard University. Graduate School of Business Administration. Division of Research1962-01-01
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Competitive preference and sales effectivenessa statistical analysis of the relationship between Schwerin test scores and changes in market share for tested brandsSchwerin Research Corp.1964-01-01
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Mathematical models and marketing managementDivision of Research, Graduate School of Business Administration, Harvard University1964-01-01
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Product profitability measurement and merchandising decisions.Division of Research, Graduate School of Business Administration, Harvard University1965-01-01
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Product profitiability measurement and merchandising decisionsa pilot study in retail food storesDivision of Research, Graduate School of Business Administration, Harvard University1965-01-01
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Product innovation, the product life cycle, and competitive behavior in selected food processing industries, 1947-1964Arthur D. Little, Inc.1966-01-01
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Denver-Chicago Trucking Company, inc.analysis of proposed new routesTransportation Center at Northwestern University1966-01-01
Product innovation in food processing, 1954-1964Division of Research, Graduate School of Business Administration, Harvard University1967-01-01
Marketing research and information systemstext and casesMcGraw-Hill1969-01-01-
Marketing research and information systemstext and casesMcGraw-Hill1969-01-01
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Market Research Information SystemsMcGraw-Hill Education1969-11-01
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How can research contribute to improved "marketing" in non-business organizations?Marketing Science Institute1970-01-01
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Automobile advertising expenditures and sales during the 1970 GM strikeMarketing Science Institute1971-01-01
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The role of advertising in the marketing mixMarketing Science Institute1971-01-01
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Marketing and economic performancemeaning and measurementMarketing Science Institute1972-01-01
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Marketing and marketing educationpartners or parasites?Marketing Science Institute1972-01-01
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MarketingMcGraw-Hill Education1972-05-01
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Market share, profitability and business strategyMarketing Science Institute1974-01-01
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Marketing costs in industrial businessesa study of variations in manufacturers' marketing expenditures and the relationship between changes in advertising and promotion expenditure and changes in market shareMarketing Science Institute1976-01-01
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Industrial marketing costsan analysis of variations in manufacturers' marketing expendituresMarketing Science Institute1976-01-01
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Marketing costs in consumer goods industriesMarketing Science Institute1976-01-01
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Are there "natural" market structures?Division of Research, Graduate School of Business Administration, Harvard University1979-01-01
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Is vertical integration a profitable strategy?Division of Research, Graduate School of Business Administration, Harvard University1982-01-01
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The rediscovery of marketingDivision of Research, Harvard Business School1986-01-01
The PIMS principleslinking strategy to performanceFree Press1987-01-01-
PIMS research bibliographya listing of articles, books and other publications based on the PIMS data baseThe Strategic Planning Institute1987-01-01
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I/M Multinatnl MrktngAddison Wesley Publishing Company1988-01-01
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Il marketing nell'era elettronica1a ed.Edizioni del Sole 24 Ore1988-01-01
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Channel partnershipsa new approach to streamlining distributionMarketing Science Institute1994-01-01
Global Marketing ManagementCases and ReadingsAddison Wesley Longman1995-01-01