Sandra Vandermerwe

Identifiers

Open LibraryOL242249A

Top Subjects

Customer services (5)
Customer relations (3)
South Africa (2)
Marketing (2)
Consumer satisfaction (2)
Marketing -- South Africa. (1)
Marketing -- South Africa -- Case studies. (1)

Books by Sandra Vandermerwe

Total count: 19

South African marketing strategytext & cases

Juta1975-01-01
The environment of South African business

Maskew Miller1976-01-01
Business policy and strategy

McGraw-Hill1977-01-01
Eshet ʻasaḳim

1990-01-01
The market power is in the servicesbecause the value is in the results

International Institute for Management Development1990-01-01
Corporate challenges for an age of reconsumption

International Institute for Management Development1991-01-01
From tin soldiers to Russian dollscreating added value through services

Butterworth-Heinemann1993-01-01
Competing through servicesstrategy and implementation : cases and text

Prentice Hall1994-01-01
Quality in servicesthe 'softer' side is 'harder' (and smarter)

International Institute for Management Development1994-01-01
European Casebook on Implementing Service Strategies (European casebook series in management)International Ed edition

Prentice-Hall1994-03-01
The eleventh commandmenttranforming to "own" customers

Wiley1996-01-01
From diminishing to increasing returnsthe promise of customer "owning" strategies.

Imperial College Management School1997-01-01
Customer capitalismthe new business model of increasing returns in new market spaces

Nicholas Brealey Publishing1999-01-01
Services Marketing (European Perspectives)

FT Prentice Hall1999-03-11
Corporate Strategy

Pearson Education, Limited2003-01-01
Breaking ThroughImplementing Customer Focus in Enterprises

Palgrave Macmillan2004-01-01
Breaking ThroughImplementing Customer Focus in Enterprises (Bloomberg Professional Library)

Palgrave Macmillan2004-08-07
Breaking Through, 2nd EditionImplementing Disruptive Customer Centricity

Palgrave Macmillan2014-01-01
The 11th CommandmentTranforming to 'Our' Customers