Frederik D. Wiersema

Identifiers

Open LibraryOL1329142A

Top Subjects

Management (2)
Customer services (2)
Product life cycle (1)
Marketing (1)
Mathematical models (1)
Pricing (1)
Prices (1)

Books by Frederik D. Wiersema

Total count: 7

Linking marketing and corporate planningissues in strategic marketingRev.

Division of Research, Graduate School of Business Administration, Harvard University1981-01-01
Strategic marketing and the product life cycle

Marketing Science Institute1982-01-01
Price-cost dynamicsan empirical study : a thesis

1983-01-01
Alufe ha-ḥadshanutasṭraṭegyot portsot derekh shel ḥavarot menatsḥot

Peḳer hotsaʾah la-or1998-01-01
Customer intimacypick your partners, shape your culture, win together

HarperCollinsBusiness1998-01-01
Sherut leḳoḥot - me-ʻal ume-ʻever

Maṭar1999-01-01
The new market leaderswho's winning and how in the battle for customers

Free Press2001-01-01