The new market leaders
who's winning and how in the battle for customers
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Author
Publication
2001 - Free Press, New York, New York (State)
Language
English
Word Count
65,500 words, Guess
Page Count
262 pages
Identifiers
- Open LibraryOL24215208M
- ISBN-139780743204651
- ISBN-100743204654
- OCLC Control Number46872376
- OCLC Control Numbernewmarketleaders00wier
and 1 more
- Library of Congress Control Number2001033454
Classifications
- DDC658.8/12
- LCCHF5415.5 .W574 2001
Description
"In the decade since the renowned business strategist Fred Wiersema first began research for his #1 bestseller, The Discipline of Market Leaders, profound changes have transformed the business world. Ask most managers what's different in the new economy and they will tell you that markets are more crowded than ever, and that it is harder than ever to attract and retain customer attention. Our capacity to produce products and information has increased dramatically, creating a glut in the marketplace as more and more companies compete for the same customer. A momentous shift has occurred - we have, in effect, entered an age of customer scarcity. Increasingly, fresh role models are needed to determine just what it takes to succeed when customers are the most precious resource. The New Market Leaders delivers precisely that, by examining the exciting, often unorthodox companies dominating the market and revolutionizing business."--BOOK JACKET.
Subjects
Topics
Genres
- Longitudinal studies.
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