Publication

2001 - Free Press, New York, New York (State)

Language

English

Word Count

65,500 words, Guess

Page Count

262 pages

Identifiers

and 1 more

Classifications

  • DDC658.8/12
  • LCCHF5415.5 .W574 2001

Description

"In the decade since the renowned business strategist Fred Wiersema first began research for his #1 bestseller, The Discipline of Market Leaders, profound changes have transformed the business world. Ask most managers what's different in the new economy and they will tell you that markets are more crowded than ever, and that it is harder than ever to attract and retain customer attention. Our capacity to produce products and information has increased dramatically, creating a glut in the marketplace as more and more companies compete for the same customer. A momentous shift has occurred - we have, in effect, entered an age of customer scarcity. Increasingly, fresh role models are needed to determine just what it takes to succeed when customers are the most precious resource. The New Market Leaders delivers precisely that, by examining the exciting, often unorthodox companies dominating the market and revolutionizing business."--BOOK JACKET.

Subjects

Topics

PlanningConsumersAttitudesMarketingCustomer relationsLongitudinal studiesMarketing -- Planning.

Genres

  • Longitudinal studies.

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