Books by Steve Rivkin
Total count: 9
Les Nouvelles Lois du positionnementAu coeur de la stratégie marketing avec l'inventeur du conceptVillage Mondial1996-09-01
The Power of Simplicity1st editionMcGraw-Hill Companies1998-09-29
Die Macht des Einfachen.Ueberreuter Wirt., F.1999-11-01
IdeaWiseHow to Transform Your IdeasWiley2002-03-01
The Making of a NameThe Inside Story of the Brands We BuyOxford University Press, USA2004-10-15
Differentiate or DieSurvival in Our Era of Killer Competition2 editionWiley2008-03-07