Contributions

  • Rivkin, Steve, 1947- - Contributor

Publication

1999 - McGraw-Hill, New York, New York (State)

Language

English

Word Count

51,250 words, Guess

Page Count

205 pages

Identifiers

and 4 more

Classifications

  • LCCHD31 .T689 1999
  • LCCHD31 .T689 1999eb

Description

It's high time for businesses to replace complexity with common sense, argues corporate guru Jack Trout in this impassioned yet practical guide. The best-selling author of the classic Positioning shows managers how to banish jargon, articulate their vision, simplify processes, and refocus on core issues--all without expensive consultants and money-wasting programs. Filled with interviews and case studies (exemplary and otherwise), this book throws a life jacket of reality to readers who are drowning in management fads and wondering why business isn't better.

First Sentence

Simple Simon met a pieman going to the fair.

Subjects

Other Editions

  • The power of simplicity: a management guide to cutting through the nonsense and doing things rightMcGraw-Hill1999-01-01

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