The power of simplicity
a management guide to cutting through the nonsense and doing things right
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Author
Contributions
- Rivkin, Steve, 1947- - Contributor
Publication
1999 - McGraw-Hill, New York, New York (State)
Language
English
Word Count
51,250 words, Guess
Page Count
205 pages
Identifiers
- Internet Archivepowerofsimplicit00trou
- Internet Archivepowerofsimplicit0000unse
- Internet Archivepowerofsimplicit0000trou
- ISBN-100070653623
- ISBN-139780070653627
and 4 more
- LibraryThing282553
- Library of Congress Control Number98037927
- OCLC Control Number42417797
- Open LibraryOL16936083M
Classifications
- LCCHD31 .T689 1999
- LCCHD31 .T689 1999eb
Description
It's high time for businesses to replace complexity with common sense, argues corporate guru Jack Trout in this impassioned yet practical guide. The best-selling author of the classic Positioning shows managers how to banish jargon, articulate their vision, simplify processes, and refocus on core issues--all without expensive consultants and money-wasting programs. Filled with interviews and case studies (exemplary and otherwise), this book throws a life jacket of reality to readers who are drowning in management fads and wondering why business isn't better.
First Sentence
Simple Simon met a pieman going to the fair.
Subjects
Other Editions
- The power of simplicity: a management guide to cutting through the nonsense and doing things right
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