Robert J. Kopp

Identifiers

Open LibraryOL661967A

Top Subjects

Selling (1)
Sales promotion (1)
Sales promotion -- Handbooks, manuals, etc (1)
United States (1)
Case studies (1)
Business/Economics (1)
Advertising (1)

Books by Robert J. Kopp

Total count: 5

Improving sales force effectiveness in trade promotionsan exploratory study : a thesis

1984-01-01
How to write a marketing plan

AmericanManagement Association1990-01-01
How to develop successful sales promotions

American Management Association, AMA Extension Institute1991-01-01
Total Quality ManagementA Cross Functional Perspective

Wiley1996-02-02
Cases in Advertising and Communication ManagementFac Sub edition

Prentice Hall1996-12-27