Cases in advertising and communications management
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Author
Publication
1972 - Prentice-Hall, Englewood Cliffs, N.J, New Jersey
Language
English
Word Count
166,250 words, Guess
Page Count
665 pages
Identifiers
- Open LibraryOL5087571M
- ISBN-100131184970
- OCLC Control Number257869
- OCLC Control Numbercasesinadvertisi0000grey
- Library of Congress Control Number74158911
and 2 more
- LibraryThing6017380
- Goodreads3900380
Classifications
- DDC659.1
- LCCHF5827 .G75
Subjects
Topics
ManagementAdvertisingCase studiesCommunication systemsCommunication in managementAdvertising -- United States -- Management -- Case studies.Advertising -- United States -- Communication systems -- Case studies.
Places
Other Editions
- Cases in advertising and communications management
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