T. C. Melewar

Identifiers

Open LibraryOL6837055A

Top Subjects

BUSINESS & ECONOMICS / Marketing / General (2)
BUSINESS & ECONOMICS / General (2)
International business enterprises (2)
Export marketing (2)
BUSINESS & ECONOMICS / Marketing / Research (2)
Marketing (2)
Consumer behavior (1)

Books by T. C. Melewar

Total count: 20

Contemporary Thinking, Topics and Trends in International Branding : Part 1. International Marketing ReviewVolume 24, Issue 3

Emerald Publishing Limited2007-01-01
Contemporary Thinking, Topics and Trends in International Branding

Emerald Publishing Limited2007-01-01
Corporate and Organizational Marketing

Emerald Publishing Limited2007-01-01
Contemporary ThinkingTopics and Trends in International Branding

Emerald Publishing Limited2007-01-01
Contemporary Thoughts on Corporate Branding and Corporate Identity Management

Palgrave Macmillan2008-01-01
Facets of corporate identity, communication and reputation

Routledge2008-01-01
Facets of Corporate Identity, Communication and Reputation

Routledge2008-01-01
Business-To-Business Marketing

Emerald Publishing Limited2010-01-01
Strategic international marketingan advanced perspective

Palgrave Macmillan2012-01-01
Strategic international marketingan advanced perspective

Palgrave Macmillan2012-01-01
Advancing Branding Researcha Qualitative Agenda

Emerald Publishing Limited2014-01-01
Corporate BrandingAreas, Arenas and Approaches

Routledge2015-01-01
Multi-Channel Marketing, Branding and Retail DesignNew Challenges and Opportunities

Emerald Publishing Limited2016-01-01
Islamic Marketing and BrandingTheory and Practice

Taylor & Francis Group2017-01-01
Strategic Brand Management in Higher Education

Taylor & Francis Group2019-01-01
Place BrandingConnecting Tourist Experiences to Places

Taylor & Francis Group2020-01-01
Value of Design in Retail and Branding

Emerald Publishing Limited2021-01-01
Building Corporate Identity, Image and Reputation in the Digital Era

Taylor & Francis Group2021-01-01
Emerald Handbook of Multi-Stakeholder CommunicationEmerging Issues for Corporate Identity, Branding and Reputation

Emerald Publishing Limited2022-01-01
Three Hs : Hotels, Hospitality and HolidaysStrategies for Successful Place Brands in the Post-Pandemic New Normal

de Gruyter GmbH, Walter2026-01-01