Strategic international marketing
an advanced perspective
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Author
Publication
2012 - Palgrave Macmillan, New York, New York (State)
Language
English
Word Count
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Page Count
0 pages
Identifiers
- ISBN-139780230580244
- ISBN-100230580246
- Library of Congress Control Number2011049935
- Better World Books9780230580244
- Open LibraryOL25139906M
Classifications
- DDC658.8/4
- LCCHF1416 .S84 2012
- LCCHF4999.2-6182
Description
"Strategic International Marketingaims to be the reference text of choice for readers seeking an international perspective for planning and organizing product or service management in global markets. It offers the most recent ideas, trendsand original research in the theory andpractice of global marketing strategy and tactics in an easy to read format and illustrative case studies.Based around the 7Ps of the marketing mix, it includes contributions from the leading researchers and academics in the field of international marketing"--
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