David Corkindale
Identifiers
- Open LibraryOL1922800A
Top Subjects
- Advertising -- Management (2)
- Advertising -- Research (1)
- Advertising -- Bibliography (1)
- Advertising (1)
Books by David Corkindale
Total count: 10
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A review of literature on the measurement of advertising effectivenessCranfield School of Management1973-01-01
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The research plan for 1973Cranfield School of Management1973-01-01
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A review of literature on the processes of advertisinghow advertising worksCranfield School of Management1973-01-01
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The identification of current company advertising practice.Cranfield School of Management1973-01-01
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Setting advertising objectivesCranfield School of Management1974-01-01
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Advertising effectiveness bibliographyCranfield School of Management1975-01-01
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Managing advertising effectivelyMCB Books1975-01-01
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Threshold and wearout advertisingCranfield Institute Press for the School of Management1977-01-01
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Measuring the effect of advertisinga comprehensive approachSaxon House ; published in association with Cranfield Institute Press1978-01-01
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Advertising thresholds and wearoutMCB Publications1978-01-01