Measuring the effect of advertising
a comprehensive approach
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Contributions
- Kennedy, Sherril, - Contributor
Publication
1978 - Saxon House ; published in association with Cranfield Institute Press, Farnborough, Eng, England
Language
English
Word Count
60,250 words, Guess
Page Count
241 pages
Identifiers
- ISBN-100347011101
- ISBN-139780347011105
- Goodreads5106751
- Library of Congress Control Number75035021
- Open LibraryOL22339355M
Subjects
Topics
Other Editions
- Measuring the effect of advertising
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