Paul W. Farris

Identifiers

Open LibraryOL2653758A

Top Subjects

Business/Economics (2)
Advertising. (1)
Sales promotion. (1)
Case studies (1)
Business / Economics / Finance (1)
Marketing (1)
Marketing - General (1)

Books by Paul W. Farris

Total count: 10

Determinants of Advertising IntensityA Review of the Marketing Literature (Working Paper, Report 77-109)

Marketing Science Inst1977-07-01
Advertising & promotion managementa manager's guide to theory & practiceReprint ed. with corrections.

R.E. Krieger Pub. Co.1987-01-01
Decisions in MarketingCases and Text2nd ed. edition

Business Pubns1989-01-01
Accounting for the Market Share-Roi Relationship (Report No 89-118)

Marketing Science Inst1989-12-01
Retail powermonster or mouse?

Marketing Science Institute1992-01-01
Profit Impact of Marketing Strategy ProjectRetrospect and Prospects

Cambridge University Press2000-01-01
Marketing Metrics50+ Metrics Every Executive Should Master

Wharton School Publishing2006-04-18
Marketing Research (Collection)

Pearson Education, Limited2011-01-01
Getting Multi-Channel Distribution Right

Wiley & Sons, Incorporated, John2020-01-01
Marketing AnalyticsEssential Tools for Data-Driven Decisions

University of Virginia Press2021-01-01